Pepsi Max has enlisted People Just Do Nothing star Asim Chaudhry to play his character Chabuddy G in a new campaign, starring as the brand's 'Chief Tasting Officer', ahead of the 2019 Pepsi Max Taste Challenge.

The British comedian, who took to the streets of London to help prove why 'Pepsi Max is the nation's favourite against the UK’s biggest selling cola', said 'With my entrepreneurial flare AND smouldering good looks, I am the perfect fit to be the Chief Tasting Officer and prove, once again, that Pepsi Max is the best tasting cola around. Watch how I influence!'.