Hani Sidow, a Somalian born London based Muslim beauty blogger, columnist and newly published author, has a loyal Instagram following of 107k, which she aims to inspire with her makeup looks and online tutorials.

The beauty guru, who started blogging at university as part of a media production module, continued sharing her work in response to a lack of people online she felt she could identify with. She wanted to give makeup and fashion advice to women like her, showing that her hijab is not a sign of oppression but a means to express herself. The 23 year old has since been described by Stylist as ‘inspiring’ for forging her own path in the industry, and has worked closely with Nip + Fab and Benefit Cosmetics. Last year, she also became an ambassador for Huda Beauty, one of the world's fastest growing beauty brands. Sidow now regularly contributes to The Guardian’s beauty section and has a column with Glamour UK and in June this year published her first book, Insta-Glam, featuring a collection of makeup tutorials for Instagrammable looks.