US singer Lizzo has collaborated with Absolut Vodka, promoting its new strawberry and apple flavoured Absolut Juice, described as 'a perfect mix of vodka with natural flavours from your favourite seasonal fruits'.

Through the partnership, the Juice hitmaker will also give fans access to exclusive video content on social media, and she commented 'When I heard Absolut was launching a new product called "Absolut Juice", it was like they made it just for me! It's an honour to celebrate the success of my first single with Absolut's new product launch and the synergy is almost too perfect'.