Collaborations

Cardi B teams up with Reebok


17 07 2019

Please Me hitmaker Cardi B fronts Reebok's Sport The Unexpected campaign, showcasing the Classic Club C Vintage trainer.

Reebok's Senior Director of Global Marketing, Inga Stenta, said 'The "Sport the Unexpected" campaign celebrates bold, unapologetic risktakers who reshape culture - those who are anything but expected. We could not think of a better embodiment of that message than Cardi B... We aimed to create a moment that is authentic to Cardi while breaking convention and doing something more engaging than a typical celebrity cameo'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.