Canadian singer/songwriter and activist Grimes has been unveiled as the face of adidas by Stella McCartney's autumn/winter 2019 collection, 'incorporating cutting-edge fabrics that help reduce impact on the planet, without compromising on performance'.

McCartney commented 'Grimes is the perfect embodiment of the adidas by Stella McCartney core values. She is passionate and outspoken protecting the planet, and a true trailblazer for pushing creative boundaries and inspiring women to unlock their potential in all aspects of their lives'.