Coldplay bassist Guy Berryman has joined talent, creative communications, and brand development agency Unsigned Group, taking a board position as an investor shareholder and Company Director.

CEO Gavin Myall has been close friends with Berryman for over a decade, and commented 'Guy has an incredible sense of brand and aesthetic and is naturally a connector of people and brands, the basis upon which I set up Unsigned 8 years ago, his creative input and partnership is a formidable force moving forward'.