Singers Lizzo and Karol G, and actors Ezra Miller and Joey King, have been announced as Urban Decay's 2019 global citizens, acting as spokespeople for its newly launched Pretty Different global movement, 'a manifesto that embraces pure, unapologetic individuality'.

The personalities also star in the accompanying campaign, which aims to 'champion uniqueness', and Wende Zomnir, Urban Decay's Founding Partner, commented 'Our UD Citizens are dynamic, global voices that stand up for what they believe in. They are the true definition of "Pretty Different" and embody the spirit of UD. Because being different doesn't only mean being "weird" or going against the status quo - it means you being you'.