Robbie Williams has been announced as a co-owner of Liverpool based performing arts college and university, LMA, and will drive its UK and international expansion forward, starting with the launch of a new London campus in 2020.

Williams previously championed the LMA Choir which made it through to the 2018 X Factor live shows, and at a press conference the Angels hitmaker said 'I hope I can help motivate the next generation of pop stars, performers and creatives'.