Isaac Carew has been unveiled as The Groovy Food Company's latest ambassador, and will promote its new range of sustainably sourced organic products, 'combining the brand’s naturally nourishing ingredients with Isaac’s dirty but delicious cooking style'.

The British chef and model commented 'I’m really looking forward to showing consumers new and tasty ways to cook with The Groovy Food Company’s natural ingredients and showcase some exciting recipes that are full of flavour'.