I Don't Care hitmaker Ed Sheeran has unveiled a new line of 'Tomato Edchup' ketchup bottles, in collaboration with Heinz.

The award winning singer/songwriter, known for his love of tomato sauce, made headlines when he publicly approached Heinz and asked to collaborate in April 2019, and took to Instagram to confirm the news, posting 'It's actually real and you’ll be able to get your hands on one very soon #Edchup #KetchupDay #EDxHEINZ'.