American actress Michelle Pfeiffer has launched a new unisex fragrance line, Henry Rose, which discloses '100% of its ingredients' and uses packaging materials from sustainable sources.

The new scents are the first to be Environmental Working Group verified, and Pfeiffer commented 'I had given up wearing fragrance altogether, and I missed it. I finally decided to create a line that could compete with other premium fragrances in the marketplace, but was fully transparent with its ingredients and didn’t feel like a compromise'.