David Hasselhoff has been announced as the face of Happy Socks' new swimwear campaign.

The Swedish brand shared the news on Instagram, posting 'It's Hofficial: this summer is gonna be the best one yet. The Swimwear collection is back in action for S/S 2019 with the short film The Hoff’s Day Off. Starring the iconic actor David Hasselhoff, it's a seriously fun ride to the carefree heart of summer where winter is cancelled'.