Serena Williams has teamed up with Pampers to co-star in its Wild Child campaign with her daughter, Olympia, promoting the Cruisers 360 FIT nappies, which 'encourage parents to unleash their active babies'.

The American tennis champion said 'My daughter Olympia has always been very active - she skipped crawling and went straight to walking, and I've been trying to keep up with her ever since... I love that Pampers is choosing to celebrate babies on the move, and I've decided that instead of worrying about what everyone thinks, I'm going to embrace Olympia's wild child spirit'.