adidas Originals has enlisted British electronic duo Mount Kimbie, as well as rising creatives including British/Nigerian singer Obongjayar and New York rapper Wiki, for its new Nite Jogger campaign, directed by former Dazed 100 filmmaker Frank Lebon.
Mount Kimbie provide the soundtrack to the short films, featuring Obongjayar and Wiki 'coming alive' after dark in London and New York respectively, while showcasing the trainers' hi-vis technology.