American influencer Josh Ostrovsky, aka The Fat Jewish, has been unveiled as the face of Missguided's Ultimate Guide To Confidence campaign, which aims to empower people regardless of age, race or gender.

Ostrovsky took to Instagram to share a clip from the ad, captioned 'Me and @MISSGUIDED want you to know that you're a perfect 10, I celebrate my Shrek body, and you should love whatever you're working with. Please remember to always stay hydrated and give zero f***s about what anybody thinks. #babesofmissguided #thefatjewishxmissguided'.