Grammy winning musician Anderson Paak has partnered with Jameson Irish Whiskey to star in the drinks brand's Love Thy Bar campaign.

The ad serves as 'a rallying cry' for people to 'go out, share a drink with friends and support local neighbourhood spots. Because if we don't show love to our neighbourhood bars, we could lose them'. The Tints hitmaker commented 'Music will suffer if we don't value the local spots, the neighbourhood bars, where you can roll up and play to just the staff if that's the vibe... Get your crew together, go out and #LoveThyBar'.