Dua Lipa has been announced as the face of Pepe Jeans's spring/summer 2019 campaign, shot by British photographer David Sims.
The IDGAF hitmaker announced the news on Instagram, posting 'It makes me so happy to work with a brand that's heritage is based in the city where I grew up, London and to be the first musician fronting this campaign. I got more for ya coming soon 👀#DUAFORPEPE'.