Annie Mac has teamed up with Smirnoff to launch its three year Equalising Music campaign, endorsed by the PRS Foundation's Keychange and supported by Coda, pushing for greater gender balance within the music industry.

The BBC Radio 1 presenter commented 'The music industry is still embarrassingly lopsided when it comes to gender parity. We are all acutely aware of the enormous contribution women make to this business, and yet there’s still so much work to be done to ensure they’re embraced and championed, both in front of and behind the scenes'.