Lily Allen fronts Vype and House of Holland's latest collaborative campaign, showcasing the autumn/winter 2019 collection of e-cigarettes, shot by renowned British photographer Rankin.

The Lost My Mind hitmaker said 'I'm delighted to be partnering with Vype as I’ve been a smoker for a long time now, and smoking and singing don't go together particularly well, I need an alternative. Having heard about Vype and having seen the collaboration Henry Holland has created with them, I thought I'd give vaping a try'.