Alexa Chung has launched a collaboration with JuJu, redesigning two iconic styles of the original British jelly shoes, available in three colourways.

The British model and fashion designer commented 'At a time when we seem as a generation compelled to look back in order to move forward in fashion, jelly shoes seem to occupy a particularly joyful corner of my memories. Playful, ironic, practical and cool, a glamorous facelift of the jelly shoe seemed amusing and made a statement in our Arrivals and Departures collection'.