Dutch makeup artist and global beauty influencer Nikkie De Jager (aka NikkieTutorials) has been unveiled as Marc Jacobs Beauty's first ever Global Artistry Advisor.

Through the new role, De Jager will be involved in the brand's product development, and will also 'share her incredible talent and expertise to expand unique content and artistry around the world'. She commented 'I’ve always believed that makeup is a form of self expression and there is no shame in experimenting with it. Marc Jacobs shares a similar "shameless" approach to beauty, which I so admire, and I quickly fell in love with his beauty products'.