Kendall Jenner has been unveiled as the new face of skincare brand Proactiv, following in the footsteps of Katy Perry, Adam Levine and Nicole Scherzinger.

The American model stars in a new campaign sharing her own experiences with acne and other skin problems, and Proactiv posted on Instagram 'Welcome to the family dahling! @KendallJenner is the new face of Proactiv #weloveyoukendall #kendalldoesproactiv'.