Serena Williams has been named the new global advisor for Bumble, and stars in the feminist dating app's In Her Court ad, debuting during the Super Bowl, February 3.

The ad highlights the American tennis champion as someone who 'makes the first move in every aspect of life', and Bumble founder Whitney Wolfe Herd commented 'This is a very proud day for our team. Thank you Serena Williams. We can’t wait for this journey together. We are honoured'.