Stars including Pixie Lott, Harry Maguire, Maya Jama, Jodie Whittaker, Millie Bobby Brown and Jon Culshaw (playing President Trump) have joined forces with British Airways to give four children and their parents 'a once-in-a-lifetime festive weekend' in New York City, kicking off the #BAMagic100 campaign, through which the airline plans to thank customers by surprising them with 100 acts of kindness throughout 2019, its centenary year.
The celebrities worked behind the scenes at different stages of the trip, including Lott announcing the destination, Whittaker welcoming the children via the giant screen in Times Square, and Jama and Maguire checking them in to their flight.