Off-White founder Virgil Abloh has been appointed as Evian's first creative adviser for sustainable innovation design, assisting the mineral water brand with its aim of achieving a 100% 'circular approach' to plastic usage by 2025.

Abloh commented 'Evian is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own, together we can push boundaries and explore new areas of evolution, paving a better future for generations'.