Black Panther star Michael B Jordan has partnered with Bacardí Rum and director Paul Hunter to co-direct the spirit brand's latest ad campaign, The Angel's Share, promoting the new Bacardí premium collection and documenting the ageing process of rum.

Jordan commented 'This is an exciting time for rum, and as a rum guy, I knew I had to be a part of this project. My grandmother made her famous rum cakes which were only ever made with Bacardí - so I feel a special connection to the brand'.