Jane Fonda has teamed up with multi-channel video retailer Evine to develop a fitness and lifestyle brand that will include activewear, health products and fitness equipment.

Fonda commented 'I am excited about partnering with Evine because their strong marketing platform will allow me to bring my fitness knowledge and creative ideas to a market that is lacking strong offerings for women over 50. We are, after all, the fastest growing demographic in the world'.