Chrissy Teigen, Seth Rogen, Joan Smalls, and Bobby Flay have partnered with American lifestyle brand Kith and the California Milk Processor Board to revive the iconic Got Milk? campaign.

As part of the Got Kith? collaboration, Ronnie Fieg, founder of Kith and Kith Treats, has launched a new cereal milk snack infused with coffee, as well as a capsule collection of apparel, and commented '25 years ago, the California Milk Processor Board gave us two words that transformed the way we saw the world... Bringing the iconic milk moustache campaign out of retirement for Kith Treats is an honour I never would have expected'.