John Cena has been named the face of SKYY Vodka's Proudly American campaign, and stars in the alcohol brand's The Pledge video which 'tells the stories of those who believe in celebrating the spirit of today’s bold Americans'.

The WWE star commented 'I have always been proud to live in a country that promises people can live, love, and thrive without restrictions. SKYY’s dedication to embracing the ever-evolving America and offering a podium to those who embody, and at times even redefine, what it means to be American is a cause I stand proudly behind'.