Love Island 2017 winner Kem Cetinay has been unveiled as the first ambassador for Primark Man, and will front campaigns for the high street retailer next year.

The British TV personality took to social media to announce the news, posting 'Been trying to keep this a secret for so long... I'm SO happy to finally announce that I am @primark first ever Menswear ambassador! I remember shopping here with my mum since I was a kid and I’m very proud to be a part of this exciting project. Can’t wait for you to see what’s coming up'.