Personalities including Kate Moss, David Gandy, Liam Payne, Luke Evans, Sir Sir Mo Farah, Daisy Lowe, Raleigh Ritchie, and Erin O'Connor have teamed up with Save the Children and clothing brand Selfish Mother, modelling a series of exclusive slogan sweatshirts, launching the charity's seventh annual Christmas Jumper Day, December 14.

Evans took to Instagram to post an image from the new campaign, shot by Greg Williams, captioned 'When I visited slum communities in India, I was truly shocked by the extreme levels of poverty that children are forced to live in. It was there that I witnessed first-hand the difference @SaveChildrenUK is making to children's lives by helping give them better access to education. Please join me in supporting @SaveChildrenUK by wearing the @SelfishMother LOVE sweatshirt on Friday 14th December #ChristmasJumperDay'.