Ruin My Life hitmaker Zara Larsson has joined forces with Durex and (RED) to launch the Give A F**k campaign, promoting a limited edition red coloured condom, raising funds to eliminate AIDS/HIV in South Africa.

The HIV charity took to social media to unveil the new campaign, encouraging safe sex ahead of World AIDS Day 2018, posting 'We've teamed up with @DurexGlobal to create a limited-edition condom that fights AIDS with every purchase. @ZaraLarsson asks you to #HaveSexSaveLives with the limited-edition (DUREX)RED condoms. Show your support with #GAF'.