American country singer/songwriter Jon Pardi has been named the face of Wrangler's Retro collection, and fronts the denim brand's latest campaign.

The Night Shift hitmaker took to social media to announce the partnership, posting 'I grew up watching legendary country musicians rock out in @Wrangler and always admired their personal style just as much as their music, which is why I'm pumped to represent the Wrangler Retro collection. A style that blends the traditional with the new... kind of like my music'.