Luther star Idris Elba stars in Stella McCartney’s new Breast Cancer Awareness campaign, All Is Love, celebrating the launch of www.

stellamccartneycares.org, a foundation dedicated to the prevention, early detection and treatment of breast cancer. Elba commented 'I was unfortunate enough to have lost my father to cancer five years ago. Removing the taboo around men talking about breast cancer and encouraging other men to talk about it with their wives, mothers, sisters is something you don’t often see or hear about but it should be... I admire Stella for all her hard work around bringing awareness to this disease and I applaud her for such a great campaign'.