Lynx ambassador Anthony Joshua stars in the brand's latest campaign film, inviting men to become part of the Lynx Gold brotherhood community.

The British heavyweight champion, also set to launch a limited edition Anthony Joshua Lynx Gold range this month, posted a clip of the upcoming ad campaign on Instagram, captioned 'Think you can take this world by storm? Join me in the #LynxGoldBrotherhood at www.lynxgoldbrotherhood.com. Because every man has gold in them. @lynx #YouGold #Ambassador'.