Viktor & Rolf has launched a new e-commerce platform, curated by the Dutch fashion house's founders Viktor Horsting and Rolf Snoeren, to 'merge fantasy and fragrance'.

The new online service, which embodies the brand's vision to 'to re-infuse the buying experience of luxury fragrances with enchantment and imagination', will combine original content with several 'exclusive privileges' including personalised perfume bottles, signature gift wrapping, and a new Secret Service rewards programme.