British model Georgia Jones has been announced as the latest Pampers ambassador, after welcoming her first son, Cooper Alf, with husband Danny Jones earlier this year.

The former Miss England, who follows in the footsteps of fellow Pampers ambassador Tom Daley, took to social media to share the news, posting 'When Coops was first born the poor little mush had a really sore bottom which made change time pretty traumatic for all involved. In my quest to cure his sore little bum I tried out a fair few nappies.... I wanted something, soft, absorbent, and as natural as possible... Well... @pampersuk_ire has helped me find just that! Yippee!'.