Joanna Krupa has been announced as Elphia Beauty's brand ambassador, and stars in an upcoming multi-channel campaign when the new American cruelty free skin care company launches with two signature products, the Luxe Exfoliating Gel and the Luxe Rejuvenation Serum, in September 2018.

The Real Housewives of Miami star commented 'I do have very sensitive skin so I wanted a product that is gentle but it also needs to work. Elphia Beauty leaves my skin feeling silky soft!'.