British makeup artist Wendy Rowe has been announced as Max Factor's new Global Makeup Artist and Creative Director, and will work with the beauty brand to create new products which answer 'today's consumer needs'.

Rowe commented 'I'm excited about helping to relaunch Max Factor for today's modern woman, creating new ranges that are easy to shop and use. Throughout my career, I've seen the needs of women around the world evolve over time; they now need fresh and current solutions, which we will be developing. Makeup is about people looking and feeling great'.