Beauty influencer Manny MUA and transgender model Tracey Norman have collaborated with Marc Jacobs Beauty to celebrate Pride Month 2018 and promote the brand's Highliner gel eye crayons, which come in every colour of the rainbow.

The #gratefulnothateful social media campaign, which Marc Jacobs is personally involved with, encourages people to express themselves with pride 'during pride month and everyday', and Marc Jacobs Beauty has pledged to donate $100k to LGBTQ+ charities around the world.