CORE Hydration partner Demi Lovato stars in the new Finding Balance campaign, promoting the bottled water brand, which provides organic pH-balanced water for 'overall wellness'.

The campaign 'provides an in-depth look at how Lovato balances all aspects of her life', and she commented 'CORE and I have always shared a common point of view: be true to your core... It's so important to find gratitude in life, focus on the positive things and celebrate yourself, which is exactly what CORE motivates its fans to do and why I'm proud to be an investor and partner'.