Collaborations

John Legend partners with Pampers


14 06 2018

John Legend partnered with Pampers to launch the brand's Father's Day campaign, which aims to 'celebrate' dads making every moment with their children special, even nappy changing duties.

Through the campaign, Legend released a short video for his song Stinky Booty, which he sings to daughter Luna while changing her nappy, and encouraged people to share their own stories on social media using the hashtag #StinkyBootyDuty. Legend commented 'As a father of two kids in diapers, I believe every moment with my kids helps build strong bonds - even the messy, mundane ones'.

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