Social media entrepreneurs Joe Sugg and Caspar Lee have announced the launch of their new management company, Margravine, which will represent the 'next generation' of digital talent, in partnership with IMG.

Sugg and Lee jointly commented 'We're excited to launch Margravine. We have been working in the digital space for over eight years now and can't wait to combine our experience and skill with the strategic guidance of IMG to offer a new management service and bring about a new era of digital talent'.