Nicole Scherzinger has collaborated with Qatar Airways to promote its World Cup 2018 campaign, featuring her cover of Dancing In The Streets.
The campaign aims to promote the airline's 'belief that sports is a universal language which has the power to inspire and encourage people to follow their dreams', and Scherzinger commented 'Music is a force for good. Historically, it is one of the most powerful forces for uniting humans because it transcends language barriers. This particular song that we’re working on is so powerful and it has a strong message - it celebrates and unites'.