Came Here For Love hitmaker Ella Eyre has been named the 2018 ambassador for HIV prevention charity, the MTV Staying Alive Foundation.

Through the partnership, Eyre will headline the MTV Staying Alive 20th Anniversary Fundraising Dinner this autumn, and will design a limited edition label for Kiehl's Ultra Facial Cream, with proceeds from each product sold going to the charity. Georgia Arnold, Executive Director at the MTV Staying Alive Foundation, commented 'Ella's incredible voice and shining personality resonate with young people and make her the ideal ambassador to amplify our message and represent the foundation during this landmark year'.