SSAFA ambassadors Dame Joanna Lumley, Antony Cotton and Dan Snow star in the Armed Forces charity's latest campaign, to commemorate the 100 year anniversary of the end of WWI.

Celebrity supporters including Helen McCrory, Dame Dame Kelly Holmes, and Fleur East have also lent their support, and Cotton commented 'It is incredibly important that families continue to pass down stories and photographs of family members who sacrificed their lives for our country. Our brave soldiers from the First World War through to more recent conflicts must not be forgotten. We will remember them'.