TV presenter Holly Willoughby has announced the launch of her own lifestyle brand, Truly, available later this year.

The This Morning co-host made the announcement on social media, posting 'So... finally I get to tell you about something I've been working on passionately and secretly for a long time... This is TRULY, my new lifestyle brand that launches in the Autumn. I’d love you to be part of the Truly family so please register here truly.co.uk (find the link in my bio above) to find out more and keep updated on all things TRULY. Let the adventure begin! #TRULY ✨'.