British health and fitness influencer Chessie King has partnered with The Cybersmile Foundation to front the charity's new #TrollingIsUgly campaign, which aims to raise awareness about abuse on social media.

Through the campaign, King shared a series of images on Instagram, altering her appearance in response to each negative comment she received, and commented 'I'm working with Cybersmile as this campaign is spreading such an important message. Trolling can affect anyone, from a 16 year old who has 100 followers to a celebrity who has over one million followers and these can have extreme consequences. I have been through an exceptional amount of trolling these part six months since I've opened up more about my life on my Instagram platform and this has attracted such negativity from trolls and haters'.