Hollywood actors Brad Pitt, Charlize Theron, Adam Driver, and Daniel Wu have been announced as Breitling's debut cinema squad, and appear in a series of campaigns for the Swiss watch brand.

Georges Kern, CEO of Breitling, commented 'We aim for authenticity, credibility, and honesty for our brand and our products, as well as in our interactions with our clients. The same applies for each of the squads. We are going to launch several of them, from sports to the arts, covering different areas of activity linked to our thematic worlds: air, sea, and land... I am very much looking forward to seeing them soon, going on individual or shared challenges in one of the Breitling environments'.