British Formula 1 champion Sir Lewis Hamilton has been unveiled as the Global Menswear Ambassador for Tommy Hilfiger.

The news comes after the US fashion house announced a partnership with Hamilton's F1 team Mercedes-AMG Petronas earlier this year, and Hamilton commented 'Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence... I’m very excited to partner with such visionary brand'.